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Events Are Cancelled—Now What?

By Handit2

From major national events to local community gatherings, the Coronavirus pandemic has had a significant and lasting impact on events around the world. With most events postponed or cancelled, many brands are choosing to pivot marketing dollars towards other marketing strategies for the remainder of 2020 and well into 2021. If you’re looking for alternative ways to get your product into the hands of your target consumer, venue-based sampling is a great place to shift your marketing dollars.

“Just like the virus itself, the number of events that have been called off or postponed in the U.S. has grown tremendously due to the risk of exposure at large gatherings, leaving huge ripple effects.” (Source)

Handit2’s venue-based sampling approach provides access to smaller venues across the country, many of which are deemed ‘essential’, and are therefore open. While there is no doubt that some of our partner venues have been affected by the pandemic more than others (and a small percent have closed their doors permanently), the vast majority of our partners are open and are striving for ‘business as usual’. Distributing samples to their customers is something our partner venues enjoy doing—it provides a nice gift to their customers, and is one more example of life getting back to ‘normal’.

Handit2 can help you target a broad segment or pinpoint a very niche audience. Through our venue-based sampling approach, we give brands the ability to target by venue type, geography, proximity to retail accounts, and more. Do you have sample inventory intended for events that are now cancelled? We can direct you to the venue types that are open and the best match for your target demographic. Click here to learn more about our offerings. If you’re interested in learning more, please reach out to us at or 303-532-5695.